List of data categories.
Contact information:
- Name
- Title
- Address
- Birthdate
- Sex
- Initials
- Fax
Additional personal information/preferences:
- Family status
- Family members
- Driving license (type)
- Profession
- Requests e.g. for information, test drive
- Preferred dealer
- Hobbies
- Preferred method of payment
- Preferred contact channel
- VIN
- Company name
Identification data:
- Customer number / customer ID
Contract number
Customer history:
- Customer satisfaction rates (and additional information from selfcare platform)
- Received offers
- Car purchase data incl. model, configuration, date of purchase, date of registration, licence plate number, date of order, date of delivery, car
holder, list price - Warranty information
- Residual value
- Purchase details of parts, accessories and lifestyle products
- Data collected during dealer visits (e.g. requests, consultation information, responsible sales consultant, service history)
- Campaign history / campaign responses
- Optional customer data on owned vehicles from other manufacturers through e.g. BMW used car platform
- Participation in events (location, company)
- Complaint history
- Service history
Vehicle usage data:
If the customer has a connected drive account, it is possible to use the following data:
- Tank fill level
- Remaining (cruising) range
- RTTI-data (input navigation data)
- Outside temperature
- Location position (including pick-up (in case of a rental car) or park position in case of a parked vehicle and only with activated connected drive
account) - Mileage
- Average speed
- Use of digital services
App/website/social media data:
If the customer has registered or logged in, it is possible to use the following data:
- Average app usage data (click behavior inside the apps)
- Location information
- Use of online entertainment
- Use of the visited website of the BMW Group
- Cookie data (depending on the approval of cookie policies)
- Use of the BMW social media websites (e.g. visits to and posts in forums)