PLANET.

There is no planet B. It really goes without saying that everyone needs to strive for a better future for us all. That’s why MINI has set the goals of achieving more with less and of taking a progressive approach when it comes to sustainability. This is where we tell stories of forward-looking ideas and clever solutions that make the world a better place bit by bit. Because we know that every challenge can be a big opportunity.

Bienvenue à Grenoble.

Explore the European Green Capital 2022 in a MINI COOPER SE. BIG LOVE FOR THE PLANET.

“TURNING IDEAS INTO REALITY, IT´S LIKE A DREAM COME TRUE.”

This is how the design icon transformed his 1998 Mini Paul Smith Edition model into a vehicle with modern electric drive and surprising details.

The Future as a Business.

How cities and startups play a key role in fighting climate change.

It Takes Two.

How Paul Smith and chief designer Oliver Heilmer created the MINI Strip. BIG LOVE FOR PROGRESS.

THE MINI STRIP IN DETAIL.

Our concept car collaboration where innovation takes a front seat.

THE BUTTERFLY EFFECT.

A US startup plucked the idea right out of the air. MINI responded enthusiastically.