PEOPLE.

Uplifting lives – that is the motto that determines our actions at MINI. We are inspired by people who go through life with optimism and have a caring and humorous view on things. People who don’t just talk the talk, but who stand by their beliefs – exactly like MINI. People who grow beyond themselves, who think outside the box, and who give something back to society with creative ideas. This is where we tell these people’s stories.