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PEOPLE.
The Summer of Big Love.
Being MINI is a big responsibility. In the 21st century every brand — especially a mobility brand — must address contemporary issues at every level of its activities. Luckily, meeting challenges is in our DNA. We've been doing it since the release of the very first Mini in 1959. And today, our optimistic attitude to life has crystalized into two simple words: BIG LOVE.
Big Love is the self-assured mindset that makes us open to the unconventional, the disruptive, and the atypical. We’re marching forward, and facing up to the issues that are most important for our planet and everyone who inhabits it. We want to make a positive contribution and shape how future cities will look, with diverse and vibrant communities.
We’re focusing on sustainability — more critical than ever before — from our cars’ design, to how we extract raw materials from the earth, to what we do with our automobiles after their lifecycles end. We’re committed to human beings in all their diversity, to the ideas and perspectives they bring, and to the technological progress that allows us to achieve profitable growth.
And we don’t just talk about Big Love— we live it every day, at every level.
That’s why our Head of MINI, Bernd Körber, spent his summer traveling to discover brilliant individuals with diverse and new perspectives. Only by being open and inquisitive can we put Big Love into action, and create a brighter future for us and the planet. Follow Bernd’s journey and see all the inspirational, sustainable ideas that will define what we do next.
Join our journey.
The willingness to rethink the status quo defines the brand.
Bernd Körber
Hinweis (English disclaimers below):
Die offiziellen Angaben zu Kraftstoffverbrauch, CO2-Emissionen und Stromverbrauch wurden nach dem vorgeschriebenen Messverfahren VO (EU) 715/2007 in der jeweils geltenden Fassung ermittelt. Die Angaben berücksichtigen bei Spannbreiten Unterschiede in der gewählten Rad- und Reifengröße. Die Werte der Fahrzeuge basieren bereits auf der neuen WLTP-Verordnung und werden in NEFZ-Äquivalenzwerte zurückgerechnet, um den Vergleich zwischen den Fahrzeugen zu gewährleisten. Bei diesen Fahrzeugen können die CO2-Werte für fahrzeugbezogene Steuern oder andere Abgaben, die (zumindest unter anderem) auf CO2-Emissionen basieren, von den hier angegebenen Werten abweichen. Die CO2-Effizienz-Spezifikationen werden gemäß der Richtlinie 1999/94/EG und der Europäischen Verordnung in der jeweils gültigen Fassung festgelegt. Die angegebenen Werte basieren auf dem Kraftstoffverbrauch, den CO2-Werten und dem Energieverbrauch nach dem NEFZ-Zyklus für die Klassifizierung. Weitere Informationen über den offiziellen Kraftstoffverbrauch und die spezifischen CO2-Emissionen neuer Personenkraftwagen können dem "Handbuch über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen" entnommen werden, das an allen Verkaufsstellen und unter https://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html erhältlich ist.
Disclaimer:
The values of fuel consumptions, CO2 emissions and energy consumptions shown were determined according to the European Regulation (EC) 715/2007 in the version applicable at the time of type approval. The figures refer to a vehicle with basic configuration in Germany and the range shown considers optional equipment and the different size of wheels and tires available on the selected model. The values of the vehicles are already based on the new WLTP regulation and are translated back into NEDC-equivalent values in order to ensure the comparison between the vehicles. [With respect to these vehicles, for vehicle related taxes or other duties based (at least inter alia) on CO2-emissions the CO2 values may differ to the values stated here.] The CO2 efficiency specifications are determined according to Directive 1999/94/EC and the European Regulation in its current version applicable. The values shown are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle for the classification. For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html