A cookie is a small file that stores internet settings. Almost every website uses cookie technology. It is downloaded by your internet browser on the first visit to a website. The next time this website is opened with the same user device, the cookie and the information stored in it is either sent back to the website that created it (first-party cookie) or sent to another website it belongs to (third-party cookie). This enables the website to detect that you have opened it previously with this browser and in some cases to vary the displayed content.

Some cookies are extremely useful, as they can improve the user experience on opening a website that you have already visited a number of times. Provided you use the same user device and the same browser as before, cookies remember for example your preferences, how you use a site, and adapt the displayed offerings to be more relevant to your personal interest and needs.

Depending on their function and intended purpose, cookies can be divided into four categories*: Essential cookies, performance cookies, functional cookies, cookies for marketing purposes.

Cookies that are not essential to be able to use the website in line with the above definition perform important tasks. Without these cookies, functions that enable convenient surfing on our website, for example pre-completed forms, are no longer available. The settings you have made cannot be stored and must therefore be queried anew on each page. Furthermore, we have no possibility to adjust to you with individually adapted offers.

MINI also integrates content from third parties in this website. Examples of this are the integration of YouTube videos. These third-party providers can theoretically set cookies while you are visiting the MINI website, obtaining the information that you have opened a MINI website, for example. Please visit the websites of third-party providers to obtain more information regarding their use of cookies. If you have decided as a general principle not to give your consent to the use of cookies that require consent, to revoke consent that has been given, or to deactivate cookies, based on our legitimate interest, to get performed at your initial page view (cf. “Performance Cookies”) you are only provided with the functionalities of our website where we can guarantee use without these cookies. Areas of our website that potentially offer the technical possibility to integrate third-party content and therefore to set third-party cookies are not available to you in this case. You are informed of this by a corresponding prompt. If you nonetheless wish to use the content of the website in such a case, this is only possible if you agree to use cookies requiring consent. Activate the consent function available at the respective position on our website.

In the same way as most websites you visit, www.mini.com also uses cookies to improve the user experience for both oneoff and repeated visits to the website. This enables you for example to switch quickly and easily between pages, to save your vehicle configuration and to use GoogleMaps services.

Cookies are set either by our website (first-party cookies) or by other websites from which content appears on our website (third-party cookies). These third-party providers can set cookies when you are logged in to their sites and visit our website. BMW AG has no influence on the cookie settings of these websites. Please visit the websites of third-party providers to obtain more information regarding their use of cookies.

The top button provides you with the possibility to refuse or accept cookies requiring consent. You can also block and delete cookies by changing your browser settings. To manage cookies, most browsers allow you to refuse or accept all cookies or only to accept certain types of cookie. The process for the management and deletion of cookies can be found in the help function integrated in the browser. If you wish to limit the use of cookies, you will not be able to use all the interactive functions of our website.

Our website uses Adobe technology to collect information as to how users interact with the website and its content. These performance cookies get set at initial website call and are based on our legitimate interest to better understand our visitors’ usage of the website for further adaptation and modification purposes. You can de-activate these cookies at any given time, in the footer section of the website or within your browser setup.

Within the framework of the application of Adobe, the data are collected by means of Adobe Analytics and Adobe Dynamic Tag Management and are anonymized, processed, and stored in Adobe data centers in Europe. If you wish to object to the complete data acquisition by Adobe, you can do so by using the button provided above or running the opt-out process on the Adobe website and thus declare your objection: http://www.adobe.com/de/privacy/opt-out.html

If you wish to have a complete Adobe opt-out as performance cookies, you can do so via the button provided above.

If you delete all of your cookies, you have to run the opt-out process once again especially for Adobe performance cookies, as in this case the opt-out function you have selected is no longer documented. This also applies if you visit this website from other user devices. If your security settings are too high and the cookie is blocked, we cannot act on your opt-out request. In this case, this is pointed out to you and you should repeat the opt-out process with lower security settings.