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Automotive
BIG LOVE FROM MUNICH.
JOIN US AT IAA MOBILITY 2021.
This September, we’re excited to be in Munich for IAA, the world’s largest mobility show. We can’t wait to meet more of the MINI Family and introduce more people to the world of BIG LOVE, our optimistic attitude to life that’s open to all, no driver’s licence needed.
Through our programme of events and in our hubs across the city, we’ll demonstrate how two little words have inspired a world of positive action.
BIG LOVE FOR SUSTAINABILITY.
Sustainability is a huge topic within the future of mobility, the theme for this year’s event. Luckily, it’s been part of our DNA since the first MINI rolled off the production line (even though the word ‘sustainability’ as we know it today didn’t exist back in 1959). BIG LOVE has always inspired us to do more with less and seek out the most creative use of space. At IAA, you’ll be able to see BIG LOVE come to life in a wide range of innovative products and bold ideas.
BIG LOVE FOR COLLABORATION.
BIG LOVE is about far more than product creation. We believe that the more open and welcoming we are to difference in all its forms, the richer all our lives become as a result. It’s why we constantly seek out and collaborate with fresh thinkers and creative minds from all over, and not just inside the car industry. At IAA, we’re showcasing some of our most recent and exciting collaborations, from space-transforming art to a one-off car created with a design icon that’s inspired by the future of iconic sustainable design.
We believe that the road to a more sustainable and inclusive future starts here, today, with all of us. This journey is too important to take it alone, so we’re thrilled to have you with us for the ride.
We’re all different, but pretty good together.
Big Love, MINI
THE MAP OF BIG LOVE.
There’s so much going on at IAA, and we don’t want anyone to miss out. That’s why we’ve created an interactive map of Munich, full of content from the event.
You’ll be able to explore the city through the themes that interest you most, or, if you’re in the mood for discovery, choose to follow recommended routes. All your content choices will merge into a map that’s a unique, personalised perspective on the event.
There’ll always be something new to discover as we’ll be regularly updating the map with new content throughout the event.