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HERITAGE.
Making waves. The Mini Beach Cars.
Born in misty Albion to cruise beaches around the world: the Mini Beach Cars of the 1960s were unique, with an airy look that could light up any strip. Check out how they were made, as well as who their most famous driver was.
The Mini Beach Cars are probably too hot to handle. That is likely why they don't have doors. But, jokes aside, there were many reasons why the British Motor Corporation – the parent company of Austin and Morris at the time – created these special Minis that were destined to turn heads across the globe. One of the main sources of inspiration was the Fiat Jolly de Plage series of beach cars, created from the Fiat 500 and 600 (among others) at the behest of Fiat group head, Gianni Agnelli. These small automobiles featured no B-pillars, windows, or doors, and were meant for a clientele who might need a small convenient beach car to go with their yacht. Some of the most famous owners of such cars included Henry Ford, John Wayne, and Grace Kelly.
But of course, luxury hotels and golf courses – in countries where rain is an infrequent phenomenon – were also potential buyers of these types of automobiles. Soon enough, a lot of different beach cars were created, not just by Fiat, but also by the likes of Renault as well.
But that isn’t the only reason why they made sense for BMC. At the time, they were looking for some exciting and exceptional cars to drum up interest in the brand across the United States. And the Mini Beach Cars seemed perfect for that purpose, so much so that BMC’s San Francisco outlet even organised a one-off race with these cars, and with drivers such as Stirling Moss, Juan Manuel Fango and Pedro Rodriguez. While this generated some media coverage, the race probably turned out to be more perilous than hoped, as some cars rolled over and ended up on their roofs.
Even though one might dismiss these automobiles as toy cars for the rich, there was a very strong marketing and business case for their creation. And thus, the Longbridge Experimental Department of BMC was tasked with creating them. They were built between December 1961 and March 1962. Apparently, BMC considered making the cars for order, but that didn’t come to be. Their role was later filled with the Mini Moke, which started production in 1964.
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![Sir Alec Issigonis showing off the Mini Beach car.]()
How many of these cars were created altogether is debatable, with most people agreeing that there were less than 20 overall. The Longbridge production records show that 14 Beach Cars were made from 1961 to 1962, all with left-hand drive. There was also an extra brown tan one – in right-hand drive – which was loaned to Elizabeth II who drove it at Windsor Castle. Also important to note is that not all Mini Beach Cars were made out of the regular Minis. It is known that at least one Mini Beach Car was built from the Wolseley Hornet or the Riley Elf, the more luxurious three-box design versions of the Mini, sometimes referred to simply as a booted Mini. Alec Issigonis even famously drove one of these cars at the Mini Cooper launch press preview at the Chobham (now Longcross) test track in July 1961. So, it is almost certain that at least 16 Mini Beach Cars were built by BMC, but Pavesi, the Milanese coach builder, also created beach cars based on the Mini for specific customers to drive along the riviera.
Although the original Mini’s designer approved of the cars’ design, he was not responsible for it. Instead, it was BMC’s Chief Stylist, Dick Burzi – himself of Italian heritage – who created the floating roof, without any B-pillars. Originally, the car was to have no roof but rather a canvas which could be assembled and disassembled as necessary. However, this idea was abandoned in favour of the more permanent feature.
The lack of doors made the car look light and allowed for the air to move unobstructed. He added chrome handles – on the dashboard as well – for easier access and – at least in the original design – wicker seats, a choice which was also used in the Fiat Jolly.
Burzi would also add some further chrome elements on the car, but other than that, the Mini Beach Car would essentially remain a standard Mini. It’s important to note that the Riviera Buggies – the Mini Beach Cars’ affectionate name – are not completely uniform. Some versions do away with some of Burzi’s chrome elements, while others don’t feature wicker chairs.
It is actually quite difficult to find one of the Mini Beach Cars out in the wild. Some have been rescued and restored, with one selling at auction for 230,000 USD in 2019. It’s interesting to wonder what would have happened if the Mini Beach Car had become a permanent part of Mini’s line-up.